The trending summer makeup looks of 2022 are sticking to their minimalist roots. Glowy skin, bronzed features, and bold brows are on the summer menu, and they’re a breeze to achieve.
Get the Look: Sun-Kissed Skin
Want a fresh-faced summertime makeup look without foundation? This naturally radiant style includes shades of bronze, copper, and gold with slight concealer coverage and subtly enhanced features.
It all starts with primed skin. You want your complexion to be dewy and the imperfections blurred. The proper primer should provide long-lasting hydration while gently smoothing the skin, evening out texture, and preparing your face for additional products. And don’t settle for one formula fits all! Different facial areas require different products. Remember, your delicate eye area, lashes, and brows need nourishing and fortifying with eye-safe ingredients. AquaBlur® Hydrating Eye Gel and Primer is a multi-award-winning primer that offers gentle and effective hydration and smoothing in an antioxidant-rich, oil-free formula. With power-packed ingredients like hyaluronic acid, kombucha, and sea kelp, your eyes will thank you.
With primed, dewy skin, it’s time to correct. Less is more here. Use a few dots of concealer under the eyes, around the mouth, and at the corners of the nose. Blend and melt the product into the skin with either a blender sponge or fingertips.
Highlighting is where the sun-kissed look shines. You want to emphasize your ‘high’ points: cheekbones, tip of the nose, collar bone, cupid's bow… anywhere the sun would kiss first. Try using liquid or cream illuminators for their velvety textures and superior blendability.
Blush in warm tones will create a flushed cheek, perfect to play up the natural rosiness that comes with summer heat. Again, stick with cream or liquid blushers that will melt into your skin, giving you a natural-looking glow.
For the eyes? Keep it simple. Stick with gentle highlights, almost translucent shadows, and just the right amount of warm shimmer. For your brows, go for natural… but better. Hi-Def Brow Gel sculpts, tames, and shapes for all-day flawless brows, with or without color. The formula is packed with peptides and nourishing ingredients, meaning with each use you are conditioning your brows and enhancing their appearance.
On the lips, think glistening and nourishing. Lip gloss has come a long way from the 90s sticky, over-the-top formulas. This grown-up version is more like lip oil offering protection and hydration with the perfect amount of healthy shine.
Get the Look: Fluffy Brows
Soft yet bold brows continue to trend this summer. The fluffy brow looks great with everything from bare-faced and fresh to late-night glamour, and its simplicity has captured the hearts of just about everyone. Who doesn’t love a low-maintenance brow?
Brushed and full, with minimal shaping, the fluffed-up brow is a snap to try. Simply brush the hairs upward with a spoolie and set with brow gel to keep your brows in place all day. Of course, it helps if your brows are already lush and symmetrical. If you aren’t blessed with perfect brows, gently adjust the shape with a brow pencil. Hi-Def Brow Pencil is the perfect long-wear, multi-functional pencil with an ultra-fine tip to create natural-looking hair strokes. Once filled and even, top with a color-enhancing brow gel, like Hi-Def Brow Gel. The formula will help define and shape your brows, with a tint to fill and sculpt your natural brow while providing a flexible, soft hold.
For even more beautiful brows, you need RevitaBrow® Advanced. The award-winning serum conditions and strengthens your brows, protecting them against breakage, improving flexibility, and enhancing the appearance of your brows. In fact, 92 percent of consumers in an independent study experienced bolder, fuller-looking brows in just eight weeks.* Just in time to kick off summer with the best brows of your life.
Get the Look: Soft Glam
With the popularity of minimalist makeup and skincare routines, it’s no surprise that soft glam is trending for summer. All the drama, half the fuss (and no melting makeup). It’s the best of both worlds!
As with the sun-kissed look, you are striving for minimal coverage. Swap the heavy foundations for CC creams, tinted moisturizers, or skin-perfecting primers. You’re looking for dewy, silky skin, not matte. To correct imperfections, stick with creamy concealers and only on the problem areas. Finish with warm bronzes or pink blush – subtle but sexy.
For best soft glam results, focus on the eyes. Pump up the shimmer, the shadow, and the boldness. Start with eyeliner – the kitten eye is the more youthful, less heavy-handed sister of the cat eye. And it’s perfect for summer. The liner is narrow along the lash line with less of a tail at the ends, but it still creates the natural lift and drama of the cat eye. To achieve this thinner line, you’ll need the perfect pencil. Defining Liner Eyeliner is the gold standard. The silky, moisture-locking formula glides gently without skipping, pulling, or tugging. The long-lasting formula means it’s smudge-proof and the built-in sharpener allows for precision application for a thin, perfect line.
When it comes to mascara, go for volume! Double-Ended Volume Set is the perfect duo – the indigo-hued primer preps the lashes with conditioning ingredients and eye brightening color, while the mascara offers a long-wearing, buildable topcoat to create dramatic length and pumped-up volume.
For your brows, go for soft, fluffed, and natural. Hi-Def Brow Gel will enhance your natural brows with a buildable, precision sculpting formula that fills in thin and sparse brows, tames flyaways, and defines your arches.
For a finishing touch, add a pop of pink to the lips.
Want your makeup to last longer in the summer heat? Try a setting spray or a light dusting of setting powder. Press the powder gently into areas most prone to sweat and oil production (corners of nose, forehead, and chin). The setting powder will help hold your foundation or concealers in place. Of course, a few spritzes of a setting spray will do wonders and offer additional skin benefits like hydration, SPF, or oil absorption.
With these three beauty trends, you’ll look and feel effortless, fresh, and vibrant. It’s your time to shine this summer!
*Survey results from an independent 8-week consumer study including 112 women and men.
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